Powell Craft is a quality childrenswear brand that was establish in 1962 in Cornwall, England ( just around the corner from Frugi...must be the sea air!) Powell Craft is synonymous with traditional, vintage style prints on boys pyjamas and girls nightwear but their collection is growing all the time and now includes boys t-shirts, girls t-shirts, girls dresses, new baby gifts and more. Powell craft remains a family run business and this charm shines through in it's designs. Of their newborn baby clothes, all of their baby tops have an envelope neck for easy dressing and the entire collection is machine washable. We have added their brilliant fabric baby rattles this year, the make a great new baby gift. We don't think the child's deckchair needs any introduction!